You know what I’m talking about, right?
You pour your heart and soul into a free webinar, or 5-day challenge, or 3-part live training series and give away a ton of POWERFUL and VALUABLE information. And at first, it seems like everything is going great!
You’ve got tons of opt-ins, loads of engagement, and people are obsessed with what you’re putting down.
But then you go to pitch…
And it’s crickets.
Okay, okay, not totally crickets. You make some sales. But you’re behind those hairy scary goals you set, and when you look at all of the work and money you put in, you start thinking to yourself:
Is this even worth it?
Because honestly… there’s a much better way of launching. You know, one that doesn’t require you to…
Cross your fingers and HOPE that people convert after you’ve spent time and money giving them a shit ton of value (why are we settling for 2-4% anyway?!)
Switch launch strategies constantly throughout the year because you’re chasing a better conversion rate or that good ol’ novelty factor.
Drain your bank account trying to pay for ads that you’re not even sure you’ll make your money back on by the time everything is said and done.
Burn yourself out dealing with difficult clients who aren’t a right fit for your offer (but end up buying anyway).
If you’re ready to get serious about having launches that bring in serious bucks time and time again, then you have to break the cycle and find a launch strategy that’s actually repeatable.
One that brings you customers you LOVE to work with and who are willing to invest.
Good thing we’ve got what you’re lookin’ for!
But first… let’s address the elephant in the room.
The online space is changing — and you’re feeling pretty damn exhausted hosting these brilliant free trainings only to see your sales barely break even, right?
We hear you. We reached our own “F THIS” moment with the freebie launch model a few years back, and since then, we’ve been working on developing a tried and true live launch model that not only converts time and time again…
… but converts higher than that golden 3% you’ve been told to shoot for.
It’s called the pay-to-play model — and it’s been converting like CRAZY for us and for our clients.
It converts at 10% or higher — which is much better than the traditional 3% benchmark freebie launches have you shooting for.
It attracts the RIGHT customers who are committed to doing the work to getting the results. No more freebie seekers!
You make money on both ends of the launch: as you’re growing your list with your paid launch, and when you sell your signature offer after the challenge.
It’s repeatable, which means more mental white space for you to focus on making it more profitable and effective vs. chasing down a whole new strategy again!
And the best part is, we’re going to show you exactly how to implement it in our easy-to-watch, 3-part crash course!
Do you ever wish that someone would just tell you exactly what’s working for them in their launches (without you having to spend six weeks in a program trying to figure it all out)?
That’s exactly why we’ve created this crash course. In just 3 steps, we’re going to be handing over our pay-to-play launch framework so you can plan and run your first (or next) pay-to-play launch.
No theory. No fluff. Just actual insights from my launches and my students’ who have used this same strategy to convert at 10% or higher in their launches.
If you’re someone who is sick of playing the mass volume numbers game and are finally ready to work with CUSTOMERS who have skin in the game, want to engage and participate in the launch, and convert into your higher-priced programs… this is for you!
The Paid Launch Formula is a 3-part crash course that gives you the information you need to build, launch and scale your own pay-to-play launch process.
We’ll kick off the course by showing you how to design a paid launch event that warms people up before you go to pitch your higher-priced programs.
During this class, you’ll work to come up with a topic for your event and discover which type of bonuses to include with the entry ticket.
Plus we’ll show you two additional upgrades you can offer after they someone secures their ticket, so that you can earn more money and invest even more in ads.
When you get this part right, it could open up an almost unlimited ad budget!
Next up you’re learn how to connect with your attendees throughout your paid launch event.
You’ll work to identify 3 different ways to engage with your participants so they feel seen, heard and acknowledged.
The more your connect and engage with people throughout the event, the more likely they will be to purchase your higher-priced programs at the end.
All this plus you’ll get the exact formula we use to host our training so that it’s easy-to-consume and builds momentum towards the sale.
In part 3 you’ll learn how to close your attendees into your next steps online course, coaching program or high ticket offer.
You’ll work to come up with the ideal topic to use for pitching your offers at the end of your launch event.
When you nail the event topic and the pitch, it’s not unheard of to see conversions as high as 30% into your higher-priced programs!
All this plus we’ll break down what else you can do to close even more sales during your cart open.
We want to be sure you get your profitable paid launch plan working as soon as possible, which is why we’re handing over these supercharged shortcuts to make it even easier.
Want to know a key way to avoid launch free fall? PLANNING what needs to get done and MEASURING what’s actually working!
When you join the Paid Launch Formula today, you’ll also get access to our personal launch planner.
You can use it to map out your launch dates, plan your specific assets and schedule everything in before you go to launch.
That way you won’t have to think to yourself, “do I have to send an email today?” or “what should I post in my Facebook group?” – because it will already be done!
Most coaches struggle with tracking all the important numbers in their launch and so when it’s all over, it’s hard to tell how well it went!
That’s why we spent the last 12 months perfecting a launch scorecard that you can use to track the performance of your launch.
Just fill in a few things each day and the scorecard will automatically spit out the important metrics like: conversion rates, click through rates, total ad spend and even a complete profit and loss at the end.
It even comes with a step-by-step tutorial to show you how to set it up and how to use it.
It’s yours for free when you join today.
A lot of coaches rarely hit their goals for their launches because they don’t have a way to accurately predict what is actually required to make it happen.
That’s why we recently formulated a launch calculator that lets you see into the future what it would look like to hit bigger and bigger numbers.
Along with the Paid Launch Formula, we’re also going to give you our personal launch calculator that we use with our private clients to help them set goals that are predictable and achievable.
Think of this like your own personal crystal ball that you can use for all your launches in the future.
If you feel totally overwhelmed with the sheer amount of copy that needs to be written for your launch, we’ve got your back. We’re handing over our email swipe vault from our most recent launch (which converted at 12.3%).
You’ll get access to our waitlist registration emails, our full list registration emails, and our sales emails so you know exactly what to say and how to say it in a way that gets people reading, clicking, joining your launch, and purchasing your higher priced offers!
One of the easiest (and best) ways to have bigger launches is using simple paid ads to get your offer in front of the people who are most likely to turn into customers.
But what do you say and how do you create ads that stand out, get clicked and convert?
To make this process stupid-simple for you, we’re giving you a folder packed with our highest converting ads for our pay-to-play launches, so you can take ’em, recreate ’em to match your business, and plug ’em into your ads dashboard!
Real talk: Video is an entrepreneur’s best friend in a launch because it helps people to feel more connected to you, and eventually buy from you.
Yet, so many course creators and coaches struggle with what they are going to say in order to turn a sales page scroller into a customer.
Which is why you’ll also get our tested (and proven) sales page video scripts that help bust objections and make your offer a no-brainer.
How many times have you bought a program only to find out you’ll have to figure it all out on your own?
If you’re like most people, then probably a lot!
Because the biggest value on our team is “no question left unanswered”, when you join today you’ll also get access to our ultra exclusive Facebook group EXCLUSIVE to clients who invest in The Paid Launch Formula.
You can use it to ask us + our coaches questions. And to make it even better, we’ll also go live in the group each month to give expert feedback when it comes to succeeding with this launch strategy.
You’ll get instant access when you join right now.
In case you thought that was all, guess again!
Because when you join today, we’re also going to personally jump on a call with you for 30 minutes to find out what you’re doing right now and give you suggestions on how to succeed using the paid launch formula.
Just book your call after completing the program and we’ll help spot any holes for you to fill before you go to launch.
* Full Transparency: Both us & our coaches personally host the 1:1 launch strategy sessions and our time is limited. As demand grows we do plan on raising the price in the near future. Take action now to secure your copy for the lowest price possible
We 100% guarantee that you will love this program.
If after finishing the program and running your first launch within 180 days, you don’t make at least 10x back your investment in this program (or $1000) we will happily TRIPLE your money back (or $300).
“I can’t believe I made 6-figures on my first paid launch”
– Kristen Doyle
“I’ve made just under $100,000”
– Tanya Smith
“I made $19,000 on my first launch”
– Li-Sann Mullings
“In my very first launch I have over 100 people join my bootcamp and I made over $15,000”
– Sara Bryki
“I did $6000 in profit and spent less than $500 on ads!”
– Serena Shoup
“Total revenue generated: $38,995 (ad spend: $1,560)“
– Glynis Carpenter
“Net Profit (projected): $24,023.35”
– Amanda Grace
“Course revenue net of ads: £33,366 ($45,266)“
– Matt & Amanda Parkin
This program is perfect for you if you are an online course creator, coach or consultant who has an offer but it’s not making as much money as you would like. If you’re a course creator or coach who has made a bit of money in your business but are ready to seriously scale, this is for you!
On the other hand, if you’re new to the online space and you don’t know your niche plus you don’t have an offer yet, this is NOT a right fit. We suggest you check out our Course Creators Funnel program instead!
The live launch strategy I’m covering inside this program is the pay-to-play model, and it’s the one my best clients are using right now to consistently to have higher converting launches without the nagging stress of “I hope these people convert!” that comes with running a freebie-style launch.
Because this is a crash course, I have made it easy to complete. In fact it will only take less than ONE hour to finish the lessons.
I made it this way as I believe the best way to get the rest of the answers and support you need will be from either myself, my coaches or my other students from inside the private Facebook group.
Not only that but you will also get a 1:1 launch strategy session with yours truly so I can help you fill in the gaps before you go to launch.
If you would like to go even faster and you’re a good fit for it, we can discuss coming on as a private client inside my 6-month accelerator program.
Every niche and offer is different, however I recommend aiming for a 5-figure+ promotion the first time you launch.
As you can see from the client testimony on this page, this system works as long as you listen to what I say and you execute.
And because I’m also supplying you with the same scorecard I give to my higher level clients, at the end of your first launch, me and my team can help you uncover what worked well and what needs changing before you go to relaunch.
Yes! I 100% guarantee that you will love this program.
If after finishing the program and running your first launch within 180 days, you don’t make at least 10x back your investment in this program (or $1000) I will happily send you DOUBLE your money back (or $200).
And the best part is, this program takes less than an hour to complete.
What would it feel like to know you’ll have learned a proven launch framework (and possibly even mapped out your first launch!) that you can use consistently to get new clients all year round?
What would it feel like to know that your next launch isn’t going to bring the stress, overwhelm, and freebie seekers that you’ve been so used to attracting each and every launch thus far?
What would it feel like to know that you don’t have to chase a new launch strategy every single time you launch?
Pretty damn good, if you ask us.
We’re so excited to share this strategy with you, friend, and help you create your next pay-to-play launch — because we know firsthand what a game changer for your business it can be.
It’s time to kiss the old way of launching goodbye and FINALLY get a strategy that helps you hit those goals that have been sitting on your vision board for far too long.
You ready?
Let’s go!